Elevator Pitch #2

Create a Customer Avatar

I feel like my prototypical consumer of my product is any person age 18-65 who is serious about becoming a better golfer. I think hobbies would include golfing for business and/or pleasure as well as enjoying a variety of other activities. I think my company would be associated with lower and middle class people who don't or can't pay for lessons but still want to increase green reading skills.


The people using the app on the course probably have kids and they use golf to get away from home every so often and to keep enjoyment of the game up and to still improve while playing use the app.

I feel like i connect to my prototypical customer in a variety of ways. Using Golf as a way to get away from home, connecting with others, and to improve my game while on the course while not taking lessons off of it.

What's Your Secret Sauce

5 Things I Believe That Make Me Different

1. If I start something I feel inclined to get it done

2. Usually put all my effort into one thing at a time has it's pros and cons

3. Can work well in groups as well as alone

4. Ability to meet deadlines

5. If I enjoy what I'm doing I feel like the end product is way better than if i wasn't interested in doing it

Figuring Out Buyers Behavior 2

For the interviews i conducted I focused on interviewing people who have previously taken lessons on putting. I have concluded from these select interviews that the people who had taken putting lessons a very select few had received tips and tricks to actually reading the greens which is an important part of the putting process. Price for these lessons were very high and focus on how to actually putt than the entire process which is only half and reading the green knowing where to hit the ball and how hard is the other half. These customers were disappointed with how high the price was to receive only about half of what they needed to do and learn. In every interview the process to purchase the lesson they took was a one time fee with the person gibing them the lesson with cash proffered. They would purchase the lesson in person at whatever golf course they chose with a PGA golf instructor. All but one of the interviewees regretted paying such a high price to only learn half the putting process.

Halfway Reflection

1. I feel like with this course my time management skills have improved and the due dates of Friday's and Monday's have let me get into a rhythm of when i have to sit down and do the assignments.

2. Not sure if the "giving up" is talking about just this specific course or in any aspect of life in the past two months but a few weeks ago i was bogged down with exams and my job and almost quit my job but i used that attitude to push through. Having worked while going to school for the past 6 years and know what i had to do pushed me through it.



3. 3 tips i'd give someone about the last two months in this course are
1. Be flexible with this course if you can't think of an idea to blog just come back the next day and something will surely cross your mind.
2. When picking an opportunity to do a business venture on it pick something you are passionate about.
3. Enjoy yourself and learn from others.

Figuring Out Buyer Behavior

While working at the golf course it was really easy to find people who had the same unmet need/ problem. From the three people i talked to about reading greens they usually ask who they are playing with whether that's a friend or family member. Also all three said that they practice reading greens on the putting green we have before they go out to familiar themselves with how fast the greens are rolling on that specific day. Also one of the guys i interviewed said he watches a lot of YouTube on how to read putts. A different guy says he tried to make his own course book for our course with all the slopes on the greens but it hasn't helped his game at all.

Idea Napkin

My name is Andrew Mills and I've been an avid golfer now for about the last 5 years. I have worked at different golf stores and golf courses over the past 3 years. This has helped grow my knowledge and love for the game of golf. My aspirations are to join some type of golf company and be on the business side of the company. If I were to start this venture i don't think it would be a permanent role once it would be set up. My idea for it is to make it self sustainable with only using your smartphone camera once the initial tech is in place the only thing for the company would be selling adverts and advertising the application.

My product is an application on someones smartphone that reads the putting green for them while also giving the consumer a line of best fit for the putt itself. It uses the back camera on the phone. Also on the app i would try and get other golf companies to advertise on the app with banner ads for websites such as supreme golf or golf now which are tee time reservation apps.

This company was made with the average golfer in mind. Average golfers usually lose the most scores during short game aspects of his/her game. With this app it would give these golfers an opportunity to lower their scores in a place where it does usually add up.

Golf is an expensive game but to have an app helping you while out on the course beats paying for putting lessons where it would cost 30-100 dollars an hour. Also a lot of people don't want to practice or don't have the time to practice and when they do have the time they would more than likely want to go play a round than practice.

What sets us apart is the mobile access that would be comparative to a caddy available on any golf course. It would be easy to use and available to anyone.