Friday, October 18, 2019
Figuring Out Buyers Behavior 2
For the interviews i conducted I focused on interviewing people who have previously taken lessons on putting. I have concluded from these select interviews that the people who had taken putting lessons a very select few had received tips and tricks to actually reading the greens which is an important part of the putting process. Price for these lessons were very high and focus on how to actually putt than the entire process which is only half and reading the green knowing where to hit the ball and how hard is the other half. These customers were disappointed with how high the price was to receive only about half of what they needed to do and learn. In every interview the process to purchase the lesson they took was a one time fee with the person gibing them the lesson with cash proffered. They would purchase the lesson in person at whatever golf course they chose with a PGA golf instructor. All but one of the interviewees regretted paying such a high price to only learn half the putting process.
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Hey Andrew!
ReplyDeleteGreat job on your discussion post. Since putting lessons and golf in general is expensive, I believe that your app would come in handy and many people would use this. Besides the fact of being helpful, it might put people out of their jobs though because if people do not have to spend the money they might not want to.
Andrew, you’re interviewees are absolutely correct that most putting instruction often does not include tips on reading greens. I have had some playing lessons with local pros and found that it really helped in the green reading area. When putting, there is a relationship between the speed of the put and the line you choose and at the end of the day matching the speed with the line will allow you to be the most successful.
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